A content creator must find a unique way to get the attention of netizens, especially when it comes to advertising. As was done by a Russian YouTuber named Mikhail Litvin who destroyed a Lamborghini Urus worth around $324K.
Mikhail Litvin did the action in India. He found this premium SUV to promote an energy drink he made called Lit Energy.
This YouTuber with 10 million subscribers shares those shocking moments on his channel. Until this article was published, there were more than seven million viewers.
Mikhail made a large can of his drink which was then lifted by a crane. A white Lamborghini Urus SUV parked directly below it. A few seconds the luxury car was instantly destroyed when a can of Lit Energy was dropped on it.
The 40-minute video got 700 thousand likes. Even though the content was flooded with thousands of comments, most of them were critical of Mikhail.
"I wish you would donate money to charity or the environment. Good human beings don't act like you. The amount of money you spent on this car could have saved 3 or 4 lives or more," said one netizen.
"There are no more ideas left on how to attract people," while another added, "Do you think this is acceptable? Not all of us get this car, it's better to give it to (earthquake victim) Turkey".