Short video applications such as SnackVideo and Tiktok are not only filled with entertainment content. Platforms like this are also places of learning for many people, including those looking for religious content.
Religious and motivational content are among the top types of content that many SnackVideo users are looking for. Other categories include scripted drama, comedy, and food and recipes.
This is proof that the video content is highly localized following the viewing habits of the Indonesian people. Currently SnackVideo has 43 million monthly active users with 1.5 million posts uploaded daily.
We are a religious country, the people are also religious.
That's why they are interested in religious content, this religion is interesting, accessed by 60% of SnackVideo users.
Religious and motivational content has become increasingly popular due to the COVID-19 pandemic. He gives an example of users who are experiencing difficulties during a pandemic looking for inspiration and motivation through short video applications.
Likewise, many users may have difficulty visiting houses of worship due to social restrictions, so they turn to online platforms to study religion.
Finally, with content in the media such as short videos, it helps them also get inspiration, religious education, and so on.
In the end they got used to it when they were allowed to be a bit free, they were used to getting inspiration or religious education or motivation through short video platforms, in this case, for example SnackVideo.