Short video platforms such as SnackVideo and TikTok are starting to become the main entertainment choices for internet users. In fact, according to the results of an Ipsos survey, people spend more than two hours a day watching short videos.
Short videos have now become an important part of people's internet life. According to the results of the Ipsos survey, the penetration of the use of short videos is in third place, below social media and long videos.
Even though in terms of penetration, social media is still at the forefront, Joseph said that in the future short videos can win the number one position because the frequency of use is starting to be equal. Moreover, the average growth of short video platforms has reached 55% in the last three years.
In terms of penetration, social media is still number one. But what needs to be anticipated is the frequency of access, the frequency of use. So short videos in the future will become a media platform that will become mainstream.
This Ipsos survey revealed that most users (56%) watch short videos to kill time when they are bored, followed by entertainment (53%) and knowledge (41%).
Even though the duration of the video that is watched is only a few minutes, in a day internet users spend 2.1 hours watching short videos.
It's pretty phenomenal. We just sit quietly. Open, open, open while watching the video. Combined, totaled, accumulated in one day it turned out to be up to two hours. At the office, at home, before bed. The point is, when you have free time, immediately grab your cellphone and check short videos.
According to Joseph, currently the short video platform has entered a differentiation phase. There are so many short video platforms out there, not to mention social media that have short video features, each of them is working hard to make their platform look unique.
Some are social e-commerce, then some are live streaming, from SnackVideo there is a scripted drama. That is one of its uniqueness, a strength that might be a bit different when compared to other platforms.