Google has dominated the search engine arena for the past 25 years, and is often the go-to site for searching for something. However, lately, with the presence of ChatGPT - even the integration of Bing with artificial intelligence, makes them challenged and seen by many as a little behind.
For him, Google is ready to show their own technology called Bard. However, early demos that showed less accurate answers made many skeptical of Google's preparation in the artificial intelligence competition.
In addition to users starting to rely on other services, brands such as Samsung are also said to be looking at integrating Bing to replace Google on their devices.
This situation led to internal panic at Google. Through the latest NYTimes report, it is said that the Google team is currently developing an internal project focused on the search engine, called Magi.
Magi focuses on the development of a brand new search engine, and offers a more personalized experience to users than what is available today.
FYI, DeepMind is one of the most popular and best artificial intelligence research firms in the world – and it's owned by Google. Until now, Google has been cautious in the integration of artificial intelligence, because it is still not comprehensive, and sometimes biased, and does not offer precise information.
However, now Google is seen taking the next step, in offering more personalized search engines. In fact, this new project that is being developed is said to offer an experience like chatting with someone in getting information.
For now, there is no introduction time background for this Magi Project. It is said that development for Magi will continue, and at the same time a number of updates will be introduced to Google Search in stages.
Google will also keep ads on search, and implement them on the new search engine design later. This new update is also expected to help in writing programming, as well as answering various questions asked – much like what is available on ChatGPT today.
Could it be that with this new development, we might see something like Jarvis in the Iron Man movies in the real world?