Instagram Reels is a feature that allows users to edit and share interesting short videos that use various audios, backgrounds and special filters. Unlike Stories, they will not disappear automatically after 24 hours and can be accessed repeatedly.
Most recently, several updates have been made through it to help make it easier for users to create videos. For example, video clips, audio, stickers and text have now been gathered in one neater screen. This at the same time simplifies the editing process and setting the appropriate time for stickers or text to be displayed on the video content.
Next, the new update also allows users to take full advantage of the current trend on Instagram. This means that users can find out what content, topics, hashtags and audio are trending and use them in videos to achieve more views.
Not only that, two new new metrics such as total and average watch time have been added through Reels Insight. This aims to help users understand the type of content that can garner longer views.
The situation gets even more interesting at Reels which allows viewers to send gifts to content creators of interest. This will be able to further strengthen the relationship between viewers and content creators.