Adobe Summit is an event that is always looked forward to by creative professionals, where usually the latest offerings will be announced to the public. The main focus of this event is the introduction of the latest products from Adobe, which include AI services, content management that can be personalized, software to analyze, as well as the content supply chain (Content Supply Chain).
Even more interesting, all the latest offerings from Adobe will integrate Experience Cloud and Creative Cloud, to make the process of creation, delivery and analyzing the effectiveness of content more optimal.
Through this event, Adobe has introduced Adobe Sensei GenAI, together with Adobe Firefly which is their latest artificial intelligence (AI) system, focusing on image generation from text. Not only that, other products that were also introduced at this event are Adobe Product Analytics under Adobe Experience Cloud.
Its main function is as software to analyze, which resembles Google Analytics. Adobe Experience Manager (AEM) was launched as a content management system, assisted by Adobe Sensei AI to analyze the performance of the content produced.
Adobe also introduced their own content supply chain solution, which helps users produce more effective content in less time. Through the integration of Creative Cloud and Experience Cloud, it will provide users with more convenience in planning, creating, reviewing and distributing creative content more effectively. Thus, it will further accelerate the organization's ability to produce content, to meet their marketing needs.
In addition, Adobe Express for Enterprise was also introduced, specifically for business use. This offer is in line with Adobe's emphasis on the importance of personalized content production, along with the development of the digital world. The existence of this product will make content creation more accessible, especially for those who do not have deep skills in professional design.
Adobe Express for Enterprise will be integrated with other Adobe products such as Adobe Firefly and Adobe Experience Manager Asset, to provide smoothness in producing the desired content. In addition, Adobe Express for Enterprise also comes with access to stock images, videos, typefaces (fonts), and even templates. In simple words, the latest product offering from Adobe this time is seen to be able to help users and businesses in producing content more efficiently for future digital marketing.