SEOCon Jakarta will again be held offline, namely on the upcoming 24-25 May 2023 at The Kasablanka Hall, Jakarta. This time, it's not just SEO that is the topic of discussion.
The focus of SEOCon Jakarta 2023 is 'Performance-Oriented Marketing', which is a marketing strategy that is oriented towards the end result, such as the number of downloads, clicks, engagement, and so on.
Performance marketing is a trend that is growing rapidly in the world, especially because businesses can measure marketing results in a real and transparent way, thereby reducing the risk of loss or lack of efficiency.
Industry practitioners and expert speakers will share their insights regarding digital marketing trends that should be observed in Indonesia and around the world. For example, Gianluca Fiorelli from ILoveSEO will provide practical instructions on how to execute an international SEO strategy.
Meanwhile, Irvan Sanjaya from Blibli's SEO team will discuss SEO integration with other marketing channels to maximize business benefits, and Ricky Haryadi from Microsoft will explain about the latest Bing and Edge technologies which have launched search engines powered by AI.
The topics chosen for the discussion at SEOCon Jakarta 2023 are very relevant to trends that are rolling around the world. According to Forbes, some of the latest trends of the digital marketing revolution are the use of virtual and augmented reality (VR & AR), Artificial Intelligence (AI), influencers, and the soaring popularity of short-form videos.
"The digital marketing landscape is always changing along with shifts in consumer lifestyles, so it is important for all business players to follow the latest trends in order to create the best strategy. The trend of using AI, for example, is now quite controversial. On the one hand, some businesses can be replaced because of the presence of this new technology. But on the other hand, many parties will be up to date because AI can simplify business process automation by processing and generating data quickly," said Ryan Kristo Muljono, CEO of ToffeDev and Toffee Event, organizer of SEOCon Jakarta, in a statement received us, Monday (8/5/2023).
Tickets for SEOCon Jakarta are sold starting at IDR 497,000 and are available on the Seocon.id website. Since it was first held in 2019, this event has gathered a total of more than 10 thousand participants each year. In 2022, SEOCon also succeeded in presenting the Bali 2022 SEOCon Forum with one hundred participants and speakers from the United States, United Kingdom, Australia, Singapore, Thailand, the Philippines, and others.