Fans of instant film cameras are now given another new option with the introduction of the Fujifilm Instax Square SQ40. It still retains the retro design of Fujifilm's previous instant cameras which is also combined with a synthetic leather body and silver frame. In the meantime, physical buttons like the Instax Mini 40 can also be found which will definitely make the process of taking pictures easier.
The Instax Square SQ40 also has an F65.75 lens that can be pulled out, in addition to an exposure control that can automatically optimize the shutter speed according to the situation. Then users can also access the built-in Selfie Mode feature that is suitable for selfies and close-up shots by simply rotating the camera lens.
There is also a small built-in mirror on the front that can be used for better selfies. Two CR2 lithium batteries are required for the operation of the camera which is said to be capable of up to 300 shots. Also introduced is a new instant movie through Sunset option inspired by the colors of the sky at sunset.
The selling price of the Fujifilm Instax Square SQ40 is $149.95 USD (~RM692) and will begin to be marketed around the end of June.