Netflix managed to increase the number of subscribers and the company's revenue in the last quarter after introducing a cheaper plan with advertising support. The next company to introduce a similar plan is Prime Video according to a Wall Street Journal report.
According to internal sources Amazon is detailing how ads will appear in video, and live sports events in Prime Video. Amazon's advertising business is among the highest revenue generators. Existing expertise is used to attract customers to Prime Video.
Advertising already exists in Prime Video but only to promote the original content they publish. It plays before a video is streamed so it can be skipped by the user. Perhaps a YouTube-like advertising model will be used. More information will be known after the official announcement later.
Tags
APPS & GAMES