Proton, the national automotive brand, has recently started to use a variety of new technologies in their vehicles. If previously people had to go to Proton automotive stores to try and experience these new technologies, Proton and ACO Tech have now finally inaugurated the opening of the first Proton DX automotive technology center.
Located on the ground level of Quill City Mall on Jalan Sultan Ismail in Kuala Lumpur, Proton DX was introduced with the aim of allowing the public to come try and experience for themselves the current, latest and upcoming technologies quickly, easily and safely.
The inauguration of Proton DX was attended by Minister of Science, Technology and Innovation Chang Lih Kang, Proton Chairman Tan Sri Syed Faisal Albar, Dr. Li Chunrong, Chief Executive Officer of Proton, Mr. Li Pu, Chief Executive Officer of ACO Tech and Mr. Wang Qijie, Chief Executive Officer of China Construction Bank Malaysia.
With a space size of 5275 square feet on the ground level of the Quill City Mall in Kuala Lumpur, Proton DX comes with various interesting zones that allow people to try the latest and upcoming automotive technologies easily and safely.
The main zone at Proton DX is the Virtual Cockpit which allows visitors to drive a vehicle virtually with a giant screen like a movie theater. In fact, this cockpit also comes with a voice command function for a different driving experience. This virtual cockpit will also be used as a platform to introduce new technologies and driving experiences in the future.
The second zone is the Activity Zone which is a leisure space with games and activities such as motion detector games that can be used individually or in groups. The Activity Zone is also a place that can be used as a collaborative event space.
If you are hungry or thirsty, you can move to the Aico Cafe space that sells food and drinks and chat with friends or family while taking a break. The Lifestyle Zone is a space where users can buy Proton DX and Joma souvenirs, such as clothes and various accessories from these two brands. Proton also said that they will sell their official merchandise at the location in the future.
More interestingly, this Proton DX location also comes with a Delivery Bay, where customers who purchase a new Proton vehicle can request that their vehicle be delivered and picked up from the location.
Proton DX is open every day from 10 am to 10 pm, and if you are interested in knowing more information about this automotive technology center, you can visit their website at this link.