On TikTok, when you start the app for the first time, it will display the ad video in full screen view, including audio and links. Taking his inspiration, now Twitter's new CEO is also said to want to integrate more or less the same thing.
Twitter's new CEO Linda Yaccarino has already started meeting with various advertisers, and wants to add a feature that fills the screen with video ads while playing audio. However, it looks like this feature will be added to the video viewing background on Twitter only, and not on the Twitter home page.
In addition, the Twitter CEO also wants to bring various celebrities and politicians to the platform, in an effort to be able to sell more advertising on the platform.
Previously, since Elon Musk's takeover, various companies and brands have reduced advertising spending on the Twitter platform. This at the same time gives a big impact on the income of the social service. Now, under a new CEO, Twitter hopes to bring back advertisers and increase advertising sales on the platform.