As we have reported before, Nothing has now announced that it will be present with its own sub-brand which is Particles by XO. Today via Nothing Community update video, Carl Pei officially announced that their brand new sub-brand name is CMF by Nothing.
CMF by Nothing will focus on more affordable products, unique designs and the best quality that cannot be found in other brands in the same category. It is slightly different from the Nothing brand which focuses on premium products, innovative designs and the latest technology.
According to Pei, CMF by Nothing will be managed by its own team of employees, and will not interfere with the focus of Nothing. In the future they will also launch a smart watch and also a set of earphones. Since CMF by Nothing is an affordable product, their watch may not be based on Wear OS. While the set of earphones may have a unique and strange shape as it has been leaked before.
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