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Generative artificial intelligence (AI) presents a challenge to intellectual property owners when their work is used in model training. With this issue set to become more acute, YouTube announced a partnership with Universal Music Group (UMG) to develop a generative AI that can generate music and videos but respect the original intellectual property (IP) owners.
YouTube will partner with artists such as Anitta, Björn Ulvaeus, Ryan Tedder, Juanes, the Frank Sinatra estate and more to establish the YouTube Music AI Incubator. This incubator will help YouTube find the best way to develop AI that takes into account the interests of artists, writers and music producers.
Among the plans is YouTube's Content ID system powered by AI. It can track uploaded AI music works and detect whether the artist's intellectual property has been used without permission. If this happens, the IP owner can still get a commensurate payment. In addition, video content that has been manipulated using AI can also be detected.
A viral issue earlier this year was when an AI-generated song using the voices of singers The Weekend and Drake was uploaded to YouTube. Both these artists had to write to YouTube to remove it due to IP infringement. The Content ID system at this time cannot detect AI-generated works, so the video is not deleted automatically.