AirAsia Digital is now rebranded to MOVE Digital, at the same time showing Capital A's latest step in continuing to try to expand their digital offering. MOVE Digital will cover the digital business of the AirAsia SuperApp application which will be known as AirAsia Move as well as the BigPay financial application.
AirAsia says this is a strategic step in bringing the application to the next era. The name MOVE was chosen in line with the focus on transportation and tourism which is the main focus of the application. This is complemented by the BigPay digital wallet offering that facilitates financial use and access.
It is also expected that various BigPay features will be directly integrated into the AirAsia Move application soon. Today, the application is said to have 15 million monthly active users.
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BUSINESS & MONEY