Netflix added more than 8 million new subscribers last quarter. Now they have 247 million active monthly subscribers. The increase was driven by new subscribers to ad-supported plans launched this year. Obviously the act of preventing password sharing does not have a negative impact on Netflix.
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At the same time, Netflix announced that monthly subscription prices in the United States, the UK and France will be increased starting yesterday. Only the Basic and Premium plans are upgraded while the ad-supported and Standard plans remain. The last time Netflix raised subscription prices in these three countries was in 2022.
It is not yet known whether Netflix will also increase subscription prices in other markets. In Malaysia this year they reduced the Basic plan subscription price from RM35 to RM28.
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