FoodPanda today announced the start of a pilot test for the use of Smart Rider Bags, which will include a digital panel to enable advertising through food delivery bags.
As many are aware, we can often see food delivery people carrying bags on roads and residential areas – at the same time opening up space for parts of the bag to be used for advertising displays.
This at the same time allows advertising to be done by focusing on a local area well.
FoodPanda stated that they will start a pilot test for these Smart Rider Bags this November, starting in Johor Bahru.
For now, it is not yet shared how Panda Ads will share the income with food delivery partners.
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BUSINESS & MONEY