The two paid streaming services YouTube Premium and YouTube Music are currently recording a growth rate of more than 100 million users until January 2024. The figure includes trial users, which also shows a clear growth of around 20 million users in just over a year.
This trend is expected to improve in the future in line with the continuation of various interesting efforts made by YouTube itself. In addition, YouTube stated that it will continue to focus on improving the performance of the best experience for the global community. In fact last year too, a number of exciting features were announced which included Samples and podcast support on YouTube Music.
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