Apple is now reportedly in talks with Google, to include Google's Gemini artificial intelligence engine built into the iPhone. If these discussions come to fruition, we will see one of the biggest collaborations in the artificial intelligence arena this year.
It is said that discussions between Apple and Google are active, and will also power a number of new features on the iPhone this year. For information, these two companies are ready to cooperate in the search engine arena, and this cooperation involving artificial intelligence is expected to be an extension of the existing cooperation.
Previously, Apple was said to be ready to develop and integrate new features based on artificial intelligence generated on iOS 18. Apple is ready to develop a number of its own solutions, but it is said to be far from existing providers such as Google Gemini.
In addition to Google, Apple is said to be in talks with several other parties, including OpenAI. For now, Apple and Google still haven't released any comments related to this matter.
Earlier this year, Samsung announced the integration of artificial intelligence-based features on their Galaxy S24 smartphone, powered by Google. In addition to Samsung, several smartphone manufacturers have also started to do the same, putting more pressure on Apple in introducing this artificial intelligence integration.