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Today, many users use search engines like Google to search and browse the web. However, with the presence of a number of bots based on artificial intelligence, it is expected to have an indirect effect on the use of this search engine.
According to a Gartner report, the use of traditional search engines is expected to decline by 25% by 2026 – while also impacting search engine marketing methods.
Gartner also targets that quality content will also be the main focus of listings in search results – not to mention with today's easy content generation using artificial intelligence bots. Search engine providers are expected to filter content generated by bots, and give more focus to quality human-generated content. This is expected to lead to changes in algorithms and article detection to list them on search results.
With this expectation, it will indirectly lead to changes in how SEO methods are implemented, including organic and paid marketing on search engines.