Since the last two years, young people have been found using TikTok as a search engine compared to Google. This made TikTok try to integrate Google directly into their app and start encouraging people to search using TikTok by pinning a search shortcut icon directly to the device's home screen.
Recently, TikTok has introduced a Creator Rewards Program that rewards content creators with the highest search value in the form of cash payments. What is “search value”? It's content that fits what TikTok users are looking for. The Creator Search Insights tool was also introduced for content creators to find out what ideas TikTok users are frequently searching for.
TikTok also includes conditions for rewards to be eligible. First is original content, second is long videos because 50% of TikTok users watch videos for more than a minute, then content creators who often interact with followers will also receive more rewards, search value is new to ensure content stays viral according to new video trends and formulas will only be paid based on the value of the ad.
Not only that, this Creators Reward Program is only eligible for those who are 18 years old with more than 10,000 followers and more than 100,000 views within 30 days. Personal accounts should also be free of problems such as being suspended.