Prime Video is one of the popular video streaming services, and is owned by Amazon. It has been operating for the past few years, and is offered in Malaysia at a subscription price of RM25 per month.
In Malaysia itself, Amazon is ready to get a number of local content, and it is offered exclusively through the platform. Recently, Amazon CEO Andy Jassy shared figures for the first time, stating that Prime Video is now watched by over 200 million viewers every month.
For information, this viewing data is different from customer data. Like some other streaming services, Prime Video also allows users to create different profiles under the account, and watch through them. It is not yet known how many actual customers the platform has.
These viewership figures are shared in an effort to attract more advertisers to advertise on the video streaming service.
Lately, some streaming services have started looking at display advertising methods in an effort to generate additional revenue and cover the operating costs of the streaming service. Amazon itself has started displaying ads on Prime Video in several countries.
For now, there are still no plans regarding the display of advertising on the streaming service in Malaysia.