Google has previously announced a move to end the use of third-party cookies on the Chrome web browser, giving users more privacy. However, the measure has not yet been implemented and has been postponed before.
Now, Google announced that it has been delayed again, and is expected to only be implemented around 2025. This can be said that Google has delayed the implementation of cookie barriers for a relatively long period of time compared to the initial planning in 2020.
This delay will also give the advertising industry more time to continue to optimize their offerings, and test various methods of targeting ads after this. For now, it is expected that Google will implement this third-party cookie barrier by early 2025. Let's all look forward to its implementation or is it possible that it will be delayed again?