4 years ago Google was sued to pay $5 Billion for tracking users when browsing the web using incognito mode on Chrome. Google is claimed to be able to identify a user's friends, hobbies, favorite foods and movies, and many other data are monitored without the user's knowledge.
The Wall Street Journal recently reported that Google has agreed to destroy "billions of data points" collected without permission through Chrome's incognito mode. Google also agreed to set Chrome with non-trackable cookies by default for five years.
Starting in January of this year, Google has already blocked third-party cookies on Chrome gradually to replace the use of Privacy Sandbox. Inkgonito mode on Chrome also now has a warning to users that data will still be tracked by the party's website being browsed.