Roblox is one of the most popular virtual world games, and is played by many children around the world. It also allows users to develop their own virtual worlds, create games within games, or organize virtual concerts through it. Even before this, we saw many young people participating in the march and expressing solidarity with Palestine through Roblox.
Recently, Roblox announced a collaboration with PubMatic, one of the firms focused on advertising technology, in bringing advertising in the popular game. With this move, it will allow various brands to eventually buy ads, and show them to players aged 13 and up.
This advertising move will open up new sources of income – and not just limited to brands needing to open their own virtual worlds, in addition to selling virtual goods and holding special events.
With the advertising offering, it is expected to be displayed on the advertising board in the virtual world, and does not interfere with the game experience. This new Roblox collaboration will simplify the ad buying process, as well as connect various advertisers to the Roblox platform.