For those of you who have plans to switch to the latest HUAWEI smartphone range, it seems you are reading the right article. HUAWEI has recently launched not one but three new smartphones in Malaysia through the HUAWEI Pura70, HUAWEI Pura 70 Pro and HUAWEI Pura70 Ultra. All of the smartphones offer advanced technology that supports the creativity and productivity of users in addition to exceptional camera capabilities that deserve to be called the 'king'.
Specifically for the HUAWEI Pura70 Ultra version that ranks first in the DXOMark chart for mobile photography. It was even praised for having exceptional color accuracy along with a fast autofocus system – setting new benchmarks for the mobile smartphone segment. Are you stumped because you don't know which variant is right for you, or what all these new smartphones have to offer? Don't worry because this article will help you.
HUAWEI Pura70 Ultra – Combination of Great Functions
If you are in the category that likes a unique design with a modern touch, then combined with an advanced camera system and a large battery. HUAWEI Pura70 Ultra is indeed suitable because the special feature this time is not only in the art of making. In fact, it also promises internal hardware capabilities that are overall quite good.
Through a stunning design, it has produced a quality smartphone that meets the needs and wants of modern users. Available in several shades of both soft and bright, each of them presents a twist with an aura of understated luxury. For example, the HUAWEI Pura70 Ultra in Green color combines a textured vegan leather finish with a diamond cut style. The combination of the body with a completely curved design also makes the smartphone capable of creating a difference to ensure it is not a cliché. This is because it looks more prominent and brightens up any style match.
HUAWEI also provides a good screen size of 6.8-inch LTPO OLED QHD+ with a refresh rate of 120Hz and a brightness of 2,500 nits. This means that the quality of the bright display along with accurate color reproduction can certainly be enjoyed while making it versatile for watching videos, playing games and others. The advantage of such a large screen also clearly shows that HUAWEI wants to prioritize user satisfaction.
It should also be mentioned that the HUAWEI Pura70 Ultra is the only model in this line with Ultra Lighting Pop-out Camera support which means the camera lens will come out when in use, and go back in when not in use. It packs a slim 1″ 50MP camera sensor along with variable aperture capabilities for a unique mobile photography experience. The HUAWEI Pura70 Ultra also offers a variety of other sensors including 40MP for ultra-wide images with a focal length of 13mm and fast autofocus. Then 50MP telephoto with some interesting functions.
First is the telephoto with 3.5X optical and 100X digital zoom. It also supports a zoom range of up to 200X with XD Fusion Pro Engine technology for clear detail even when taken at great distances. Aided by a 10-channel spectrum sensor, of course professional phased images can also be produced including in challenging environments. Next, the telephoto sensor can also be used for macro photography with a minimum focus distance of 5cm and macro zoom up to 35X. This means you can capture stunning detail from just 5cm away and regardless of the conditions. More impressively, all of these cameras use HUAWEI's own XMAGE system which makes this smartphone capable of offering a more robust photography experience.
Well the big sensor support was just a small part of the main focus that has been mentioned. There is actually something more interesting, for example you can take pictures of fast moving subjects with the Ultra Speed Snapshot function on this smartphone. This feature uses a combination of motion detection and fast autofocus algorithms, allowing the camera to lock onto fast-moving subjects and take well-timed shots. Whether you are trying to photograph people waving, children running, cats jumping, cars moving fast or any beautiful scene. It depends because the HUAWEI Pura70 Ultra can indeed take photos of fast-moving subjects with enough detail.
For those of you who enjoy taking subjects at close range, don't worry because the HUAWEI Pura70 Ultra has also been designed specifically for it. Through the Ultra Lighting Macro Telephoto Camera function, you can take macro photos in detail with a distance of only 5cm away, with a macro zoom of up to 35X. So you can appreciate the 'small world' around you by seeing things from a different perspective. For example you might wonder what a coin looks like when seen up close? Just use this function and the result will definitely have details that are hard to see with the naked eye.
Petal detail when zoomed in close.
Tree trunk detail when zoomed in close.
Not to be left out, HUAWEI also improved the ability of portrait photography in this series for better results. The combination of fast autofocus and variable aperture capabilities gives you the freedom to take incredible portrait shots. The camera more intelligently adjusts light, shadows and skin tones for more realistic results. Bokeh also looks natural, then the subject is able to be separated from the background well while maintaining a sharp focus.
With the HUAWEI Pura70 Ultra you can also expect all-day use through a large 5200mAh capacity battery. It is even more interesting when it can be recharged quickly through 100W HUAWEI SuperCharge, 80W Wireless HUAWEI SuperCharge and 20W Reverse Charging technology.
HUAWEI Pura70 Pro – Pretty Good Functionality Details
Next, if you are in the category that likes a combination of modern and minimalist concepts, along with a good enough camera system. HUAWEI Pura70 Pro was created for you. Up to three color choices that decorate all corners of the body of this smartphone at once can be easily adjusted in every style.
In general it can be said that the HUAWEI Pura70 Pro is a more affordable variant in the new HUAWEI smartphone line. But interestingly HUAWEI Pura70 Pro is still able to maintain most of the main features like the Ultra version. For example, a large 6.8-inch screen is provided, allowing the display of content to appear wider and fun to use. It's even more impressive when the screen also supports an LTPO OLED QHD+ panel with a 120Hz refresh rate to provide a smooth visual experience. Just like the Ultra version, the real innovation of this smartphone lies in the versatile camera system.
The main camera is 50 MP with a variable aperture (f/1.4 – f/4.0) but it is not an Ultra Lighting Pop-Out Camera like the Ultra variant. It is also combined with the HUAWEI XD Motion Engine processing engine for quite amazing results with picture quality on the best side in various scenarios. Then you can also find a 40MP OIS telephoto sensor with 5X optical zoom and up to 100X digital zoom, alongside a 12.5MP ultra-wide sensor.
Therefore, if you were impressed by the HUAWEI P60 camera last year, the same performance can actually be experienced through this HUAWEI Pura70 Pro. Why? Because the HUAWEI Pura70 Pro can take sharp photos with accurate color reproduction. The camera's performance also excels in low light through advanced noise reduction techniques. To give you more ideas, the HUAWEI Pura70 Pro camera also offers the same advanced Ultra Speed Snapshot function as the Ultra variant a few paragraphs above. Its performance is also impressive with the ability to capture fast-moving subjects with blur-free results.
The combination of a fully curved body is also HUAWEI's choice on the Pura70 Pro and is able to add a premium feel when held. The camera also remains as big as 13MP which is placed in a small hole in the middle of the front screen. Don't worry about the battery because it can be charged quickly with 100W wired, 80W wireless and 20W reverse.
HUAWEI Pura70 – Compact And Practical
If you look at the three variations offered, only the HUAWEI Pura70 has a compact and practical size. In fact, it is also suitable for those of you who want a new Pura smartphone with a budget below RM4000. Through the combination of a boxy body and a 6.6-inch screen size, it is certainly more practical for daily use. Also attracting attention is the support of the 120Hz LTPO OLED panel which makes it attractive and versatile for watching video content and playing games.
The HUAWEI Pura70 camera bump is also triangular in shape similar to the Pro version with three main cameras. It is equipped with Ultra Lighting XMAGE Camera Imaging System technology with 50MP main, 13MP ultra-wide and 12MP telephoto settings. With OIS, of course, you don't have to worry about the problem of blurry pictures, in fact, you can just take them with the best results, just like the Pro and Ultra versions.
When it comes to the battery, the Pura 70 uses a 4900mAh battery with wired and wireless fast charging capabilities. There is also reverse charging offered for a better experience.
Durable And Powerful
Another interesting part that you need to know is that all of these HUAWEI smartphones are protected with the second generation Kunlun Glass which is 20X more durable. The only advantage is of course the HUAWEI Pura70 Ultra which uses Crystal Armor Kunlun Glass which according to HUAWEI is 300% more durable than normal kunlun glass.
In addition, all of them also support the Smart Scan With Touch n Go eWallet feature for easier cashless payments. This means you don't have to bother opening the app for scanning purposes. Instead, just double tap on the back of the smartphone and the feature can automatically detect the QR code to instantly display the payment code.
Finally, HUAWEI also uses the Kirin 9010 chip on the HUAWEI Pura70 Pro and HUAWEI Pura70 Ultra. Meanwhile, the HUAWEI Pura70 is powered by the Kirin 9000s chip. The memory options are also large between 12GB/16GB RAM and internal storage up to 256GB/512GB depending on the model you choose.
Don't Wait Anymore! Get it now!
So to those of you who are interested in getting any of the latest lines of HUAWEI phones. You can get it now with a sale price starting at RM3,699 for the HUAWEI Pura 70, RM4,899 for the HUAWEI Pura 70 Pro and RM6,599 for the HUAWEI Pura 70 Ultra. You also have the chance to win attractive prizes of up to RM2,376, as well as a rebate of up to RM500 that can also be enjoyed when you exchange with any existing HUAWEI phone. For more information and other exciting promotions please visit the HUAWEI Malaysia website.