Instagram has now announced an update to the Reels video display algorithm on the platform, and states that it will prioritize original content over sharing content taken from other parties or platforms.
In addition, Instagram will also start labeling accounts that share other content, and will not display their Reels if they have shared more than 10 other people's content in the last 30 days.
In addition to prioritizing original sharing, Instagram will also begin to give better access to new accounts, at the same time not only prioritizing accounts with high numbers of followers.
Instagram says this change will provide equal access in allowing their content to be viewed by many. Instagram will introduce these changes gradually over the coming months. For now, this algorithm change will focus on Reels only – what's more with Meta stating that now over 60% of usage is focused on video content on their platform.