TikTok, which initially focused on sharing short videos, has begun to gradually increase its support for uploaded video durations. Through the latest experiment, TikTok allows some users to upload videos up to 60 minutes long.
TikTok is testing this new feature on a limited basis involving some users in some markets. This move sees TikTok continue to be positioned as YouTube's competitor in allowing users to share long videos - at the same time making users spend more time on the platform.
This also simultaneously opens up content such as TV-series and movies to be shared through the TikTok platform. Previously, some brands experimented with breaking videos into parts – due to limited video support.
With this new development, let's all look forward to what's next for TikTok, and when this feature will be offered more widely.