Tim Cook Believes Apple Will Have A Distinct Advantage In Generative AI Arena



Today, various technology companies have started integrating artificial intelligence support into their products. However, Apple is still silent regarding it for now.


Touching on it, Tim Cook points out that Apple has their advantages in the combination of hardware, software and service integration - while expected to offer better artificial intelligence offerings.


According to previous rumors, Apple is expected to integrate a more powerful Apple M4 chip with powerful NPU processing. In addition, it is also said that Apple will focus on processing the AI model directly on the device – without having to send things to any server, and continue to focus on privacy like their other product offerings.


Apple is ready to schedule the introduction of the new iPad this May, where we may see Apple's initial steps in this arena, before the WWDC 2024 event later.

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