Catcha Digital is now announcing a collaboration with Khairy Jamaluddin and Shahril Hamdan in forming a new digital media joint venture, called KS Lagi. This joint venture is expected to combine the expertise and reach advantages of both parties - Catcha Digital through various existing mediums, in addition to Keluar Sekejap itself which already has a high reach in the podcast arena in Malaysia.
At the same time, Catcha Digital will also help existing Quick Exit businesses commercially. Catcha Digital was previously ready to take over iMedia at a value of RM44 million in an effort to strengthen its position in the digital media arena, and now has a reach of up to 20 million users every month through their network.
KS Lagi is expected to focus on content that not only involves politics, but includes various other topics. Today, Keluar Sekejap itself has a discussion involving the Muslim lifestyle, in addition to a special podcast focusing on the football arena.
KS Lagi is expected to be officially launched in the second half of 2024.