TikTok has recently been very serious about trying to become a competitor to Instagram. They have several times tested the picture sharing feature built into TikTok, then TikTok Now which was discontinued less than a year after its launch and the latest is TikTok Whee. After weeks of Whee being launched, people still don't know about it.
First, Whee didn't launch in the United States because of their issues with the current government. Second, TikTok does not do any serious marketing on Whee including not buying ads on any app store. In a TechCrunch report, Whee has been downloaded by around 23,000 users worldwide. 13,000 are iOS users and 10,000 are Android users.
In addition to them, Malaysia is among the most iOS users who download Whee which is 2400 people. Other countries such as Turkey, Saudi Arabia, Peru and Indonesia are all from below 2200 to 800 downloads only. I've been trying Whee for a few weeks, so far it's had no traction for me to switch from Instagram to their platform. How about you?