Spotify is not behind in offering generative AI features such as generating playlists and more. Most recently, they have announced their own marketing agency to manage advertisements in podsiar. The uniqueness of this agency is, they will use an AI-generated host to read the ad script in the podcast.
The agency is named Creative Labs and will attract various companies to pay them to manage various types of advertisements. A Quick Audio feature will also be added in Spotify Ads Managers for their clients to generate scripts and voices using generative artificial intelligence. This agency can also produce various advertisements in the form of video and audio, experiences from within the application or even other interactive formats.
In the future, don't be surprised if you hear ads in Spotify that are strange or awkward. To avoid this problem, you should subscribe to Premium plan which is free from ads.
