It seems that now more and more applications want to offer a special tab or a special page for For You. It is the section where all the content has been personalized specifically for the user based on the usage pattern of the application. Recently, the Apple Store application on iPhone and iPad has been updated with this feature.
In addition to adding For You, Apple also changed Shop to Products and Sessions to Go Further. This For You page displays Apple Store browsing history, recommendations for Apple One subscriptions, Apple TV+ or Apple Music subscription trial offers, iPhone comparisons and more. Shop is a listing of products available at Apple Malaysia, while Go Further is to get tips/tutorials or check the Today at Apple session at the Apple Store, The Exchange TRX.
Apple also said that the Apple Store application on iPhone and iPad will collect and use data from the user's device, Apple account, Apple subscription details and also activity history on the Apple Store website. This new update is available on the App Store.