What makes the Netflix video streaming platform so popular and addictive is that it is smart in suggesting interesting content whether new, old, related or the same to watch again. The algorithm on Netflix is great at personalizing content on the app's home page. In the future, Disney+ will also offer the same feature.
The Wall Street Journal reports, as a strategy to attract people to subscribe to Disney+ they are now developing a Netflix-like content recommendation algorithm. This algorithm will not only recommend content but will also give reminders to finish watching drama series. Content in Disney+ will also use different thumbnail images so that different users can be attracted to the latest promotions.
Disney also plans to add a live streaming channel where select TV series or movies are broadcast non-stop with commercials. This feature is for customers who don't have much time to explore the entire platform. This new feature is expected to arrive to users within six months. However, this report is more about Disney+ instead of Disney+ Hotstar which uses a completely different system.