Goodday KidSTART is one of the programs that encourages entrepreneurship among students between the ages of 7 and 14. It brings a concept similar to "Shark Tank", where students will present and present their ideas to the judges, before being chosen as the winner.
For this year 2024, 9-year-old Lee Yumi managed to bring home the main prize amounting to RM20,000 with an idea called "OnBoard", which is a system and application focusing on school buses. Speaking of which, Lee Yumi stated that she got this idea when she was stuck in a traffic jam while her father was dropping her off at school. Her father does not allow Yumi to ride the bus to school because of safety concerns, making Yumi come up with this Onboard idea. Through the ideas presented, it shows the ability to notify parents when the school bus picks up and drops off a student, in addition to monitoring the current location in real time and other features.
Winning the second ladder is Muhammad Basyeer with the idea of forming a learning academy focusing on programming and also robotics. Basyeer is ready to implement several teaching programs, and emphasizes children teaching other children, in providing more comfort in delivery. Basyeer brought home a prize amounting to RM10,000.
The Goodday KidSTART 2.0 program this year saw more than 4000 students participate in sharing their ideas and business plans. This program is organized by Goodday, and is also supported by Alliance Bank and also the Ministry of Education.