Spotify is ready to invest quite heavily in the podcasting arena – in parallel with the increase in publishing and demand for such content. Now, Spotify also continues to further develop the interaction rate on a podcast by introducing comment support on it.
With this step, users can leave opinions or comments about a podcast - and at the same time allow podcast publishers to take notice, as well as interact.
Spotify stated that they are expanding the use of existing question and answer technology on the platform in order to increase the rate of interaction. Spotify also emphasizes the introduction of these comments, making podcasts that are usually one-way format now become two-way in terms of interaction.
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