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The Federal Trade Commission in the United States has now announced new rules, banning the use of fake online reviews for marketing. These fake reviews are said to waste users' time and money, as well as creating business for honest competitors who lose.
In addition to banning fake reviews, it is also prohibited for companies to pay someone to come forward with a positive or negative review for a product. In addition, digital marketers are also prohibited from using bots and the like to increase online influence, including to increase the number of followers and so on.
Violating each of these rules will lead to fines for each offense. This step is taken to ensure that the online competition environment is healthy, and does not misuse various technologies and other things to falsely and fraudulently increase influence.