Apple Intelligence is Apple's own generative AI technology that is given free to all iPhone users with the A17 Pro chip, iPad users with the Apple M chip and even MacBook users with the Apple M chip. A recent Bloomberg report states that Apple may introduce a paid plan special for this AI feature.
This plan will probably be called Apple Intelligence Plus, where interestingly all the existing free features will not be charged. Users will be able to generate what they want freely. Only, this Plus plan will give users additional features and functions that are said to be an option only.
The source also stated that this feature may arrive around 2027 because Apple Intelligence is still in the testing phase and not yet stable. This AI model also needs to be trained regularly to make it more fluent and useful. Anyway, let's wait and see what will happen to Apple Intelligence and what will be Samsung's answer after Galaxy AI now after the free period ends at the end of 2025.