The growth of the tablet market is seen to be positive again in line with the world's rapid technological development according to the latest International Data Corporation (IDC) report. The result recorded year-on-year growth of 22.1% with total sales reaching 34.4 million units. IDC said, this growth is fundamentally driven by the latest products from several leading manufacturers such as Apple, Samsung, Lenovo, Huawei and Xiaomi.
In terms of position, Apple was in first place recording 18.2% year-on-year growth with shipments of 12.3% million units and a market share of 35.8% during the quarter. Next followed by Samsung with a shipment of 6.9 million units. It also saw year-on-year growth of 18.6% which is believed to be driven by the launch of new products in the same period.
Meanwhile Lenovo is third on the list with 2.5 million shipments with a growth of 16.7% year-on-year and a market share of 7.3%. It is also interesting when Huawei and Xiaomi recorded a massive increase in sales growth with respectively 6.8% and 5.8% compared to the previous year. Huawei and Xiaomi were also seen shipping 2.3 million and 2.0 million units in the same period.
This development indicates that the tablet market is at a good level and it is expected that more positive growth will continue to occur in the near term. Long-term profitability for it, however, still depends on the manufacturer's ability to offer devices that are able to appeal to modern consumers.