Google already has the best search engine so according to Apple there is no price that Bing can pay to replace Google. Google search is great not only on the web but also on Google Photos and YouTube. One of the features I often use is searching for music because on YouTube Music and Google Assistant, songs can be hummed to find them. Most recently, this feature was integrated into Circle to Search.
In addition to humming music, Circle to Search also works by listening to songs currently playing in the device or around the user. The device's microphone will always listen like the Now Playing feature on the Pixel and song details will be clearly displayed such as the title and singer biography.
The feature is rolling out in stages to Pixel and Samsung users, the two brands that have Circle to Search. Other Android devices are expected to receive the same feature around the end of next year.