Video streaming makes it easy to watch content anywhere without having to buy physical media. Since Netflix entered the Malaysian market in 2016, it opened the door for other platforms such as iFlix, Viu, Durio and Prime to also launch in Malaysia. According to a report from JustWatch, Netflix and Viu are currently the two most popular paid video streaming platforms in Malaysia in Q2 2024.
Netflix in the first place with a 28% share of the market followed by Viu (23%), Disney+ Hotstar (15%), iFlix (14%), Prime Video (7%), HBO GO (4%) and others (9% ). According to JustWatch, Netflix and Viu are showing growth in the number of subscribers. Prime Video, Disney+ Hotstar and iFlix on the other hand. HBO GO is just flat.
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APPS & GAMES