TikTok is a simple video application used to entertain millions of users around the world. It is also a buying and selling platform that helps business owners in the micro, small and medium sector (PMKS) to sell their goods quickly and easily.
Today, TikTok has held its annual event TikTok Shop Summit 2024 where sellers on TikTok Shop gathered to explore new growth opportunities to maximize their business potential.
Among the leading content creators on the platform who were invited to give their views on how they utilize the TikTok platform include Khairul Aming, Pinn Yang, Dear Carynn, Almiyaz and TulipPetals.
A knowledge sharing session in the morning saw them share best practices on content, community engagement, live streaming, ad solutions and store performance optimization. Khairul Aming said that businesses that want to get a lot of sales can use the TikTok Live streaming feature, because as much as 70 percent of his Sambal Nyet and Dendeng Nyet sales are through that feature.
TikTok Shop Malaysia's Director of Strategic Partnerships, Nur Azre Abdul Aziz said that they have trained over 100 thousand local PMKS in collaboration with various agencies and government ministries. The #JomLokal program enables TikTok Shop Malaysia to introduce more small, medium and large local brands to more Malaysians.
According to Zason Wu, Head of Business TikTok Shop Malaysia, the platform has managed to increase sales by 2.2 times from the first half of 2023 to the first half of 2024, while the number of local sellers has increased by 400 percent in the same period.
TikTok Shop is also seen to introduce some new additions for business owners in conjunction with the year-end sales period. The 10.10, 11.11 and 12.12 campaign sales will continue with some interesting additions from TikTok Shop.
Among the additions include an unlimited stackable coupon system that includes free shipping, an interest-free installment payment plan and also cash back that has been increased to 15 percent from 3.0 percent before.
For the upcoming TikTok Shop Summit event, At the upcoming TikTok Shop Summit, they will announce strengthening support for the #JomLocal initiative as well as helping the PMKS sector achieve new growth opportunities. Content creator peer search and knowledge sharing sessions will be specially designed to provide practical information and generate connections
able to inspire local brands.