Samsung sells smartphones, tablets, laptops, and smartwatches under the Galaxy brand. This may cause confusion among the public who find it difficult to distinguish between the Galaxy S for flagship phones, the Galaxy Z for foldable devices and the Galaxy A for affordable devices. According to a report by Korean media E-Today, Samsung may change the use of the Galaxy brand on their more premium devices.
This rebranding is seen to allow Samsung to use a new brand on products with the latest innovations. As for users, they can identify the flagship device by just looking at the name.
This rebranding technique is often seen in the automotive industry. Toyota with Lexus, Honda with Acura and Hyundai with Genesis. These three alternative brands are used on luxury and premium products.