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In conjunction with the upcoming 11.11 bargain sale, Lazada has announced the Lazzie AI feature which is a virtual assistant that allows customers to shop with the help of artificial intelligence (AI). AI Lazzie helps by providing a list of the most compatible products based on questions given by the user, previous purchase history and in-app interactions.
AI Lazzie is a chatbot built using ChatGPT to provide a real human-like conversation experience. Lazada introduced AI Lazzie after conducting a study on the use of AI in Southeast Asian e-commerce sites. The majority of respondents said they would like to use AI to provide product recommendations. AI can also help in translating products.
In addition to AI Lazzie, Lazada also introduced a summary feature of each review left by users. With this, users do not need to read all the reviews left by previous buyers before they make their own purchases.
Later the Try-on Models feature will be introduced and it will show how the clothes you want to buy look like on virtual models. With this feature, potential buyers can see if the shirt they want to buy is really compatible with their body.
Lazzie's AI features are now rolling out to users in stages. It can be accessed through the Message+ feature in the app.