Amazon's dominance in western countries is still strong but it is now starting to receive competition from Chinese e-commerce sites such as Temu and Shein that offer goods at more affordable prices. To counter this competition Amazon Haul was launched today.
Amazon Haul offers products sold for a maximum of $20 and as low as $1 targeting consumers who don't want to spend more when shopping online. The products offered consist of clothing, household items and electronic equipment. Free shipping is provided on purchases over $25.
In addition, the Haul application is also similar to the Temu and Shein interface with ads showing products that are being given extreme discounts. It was launched just in time before the Black Friday deals that will take place next November 29.