Spotify is no longer the music streaming platform you know, because now they have followed the strategy of being a platform for content creators like TikTok and YouTube. Recently, the Spotify Partner Program was introduced for spotify content creators to generate income.
Through this program, popular podcast video content and podcast audio will enable content creators to generate revenue based on the number of listeners/viewers and also ad impressions. Spotify says the number of users watching videos on its platform is growing and wants to make it easier for content creators to connect with fans while generating revenue.
For content creators from the United States, Canada, the United Kingdom and Australia who are eligible, they can start registering for the Spotify Partner Program starting in January 2025. Meanwhile, Premium users in the same country will also be able to enjoy an ad-free video viewing experience.
In Malaysia, video content is limited to music videos only for now.