Threads is an alternative to X that uses an Instagram account. In recent times the number of users has increased to close to 275 million with 1 million users added every day. It offers simple usage, easy interaction with humans instead of bots and no ads. According to a report by The Information, ads on Threads will start appearing soon.
This is not a surprising thing because the display of ads has already been stated to happen. Mark Zuckerberg once shared that he would like ads to start appearing when the number of users on Threads approaches 1 billion. Anyway you can't spell Threads without ads. Ad display testing has also been seen taking place over the past few months. These ads are said to arrive as early as January 2025 and will be limited to select advertisers only.
It is also uncertain if the display of ads on Threads will happen to all users or only in certain countries. In Europe, the Facebook and Instagram platforms offer subscription plans for ad-free which are separate from the Meta Verified subscription.