Undeniably, Grab is a leading super app (SuperApp) in Southeast Asia that provides daily services from Malaysia. Apart from transportation and food delivery services, Grab also has various other attractions that allow users to add credit, make bill payments and collect vouchers according to shopping needs on several pages in the application.
Grab services are now growing rapidly in line with the development of the times as a result of the openness and interconnectedness of the world, and continue to be committed to carrying out its role to create more income opportunities for people across the country by providing a better life. With the availability of technology-based solutions, it indirectly encourages people's tendency to become entrepreneurs to generate income through this service. The opportunities that continue to be present also provide convenience and efficiency to people and indirectly bring great opportunities for the development of the world of work.
Grab At The Forefront Of The Digital Revolution
The results have also brought about a wide-ranging change for the labour market as Grab Malaysia has successfully boosted economic development, especially in Johor, with the Grab Partner community in the country able to generate income of over RM500 million by 2023 alone. In fact, since its launch in Johor in 2013, Grab Malaysia has provided income opportunities through a technology-based platform to nearly 100,000 Grab Partners in the southern state, including over 400 people with disabilities (OKU) and 3,000 Grab Women Partners.
The pressing digital needs of small and medium-sized enterprises (SMEs) and micro-enterprises to market their businesses have made Grab Malaysia adapt to the current situation in the available platforms to facilitate them. The initiative has also seen the sector see improvements with over 500,000 SMEs in the Southeast Asia region registering with the Grab platform by 2023. In particular, SMEs in Johor, which greatly benefit the local economy, have recorded growth of around 4 percent year-on-year.
It was also stated that on average more than 50 percent of SMEs in Johor have excellent services reaching 5 stars with a large number of user ratings exceeding 4.3 stars. At the same time, it continues to strengthen and grow rapidly as the gross merchandise value (GMV) of GrabFood and Grab Mart is also said to have increased by 67 percent from the previous figure. The latest situation also contributes to the positive market environment with a total monthly active user reach of 42 million so far.
The statistic also triggered a significant surge in digital lifestyles, and is expected to remain high and continue to soar as the transformation of the digital economy remains driven by the value and convenience offered by online purchases. The Grab platform now also serves 1 in 20 people across Southeast Asia, showing its important role in connecting communities.
Grab As a Driver of Daily Life
Seeing Grab's potential in generating income has become a starting point for several Grab partners involved in the field of online solutions. Each of them also has a very inspiring real-life story that may be able to provide motivation and positive encouragement to those with the same goals and focus. Despite the short time, we took the opportunity to have a one-on-one meeting with one of the relevant Grab Partners, Nurfarra Aiza, to ask about her experiences and challenges as a female Grab driver. Initially, Farra, who had also worked as a teacher's assistant before, was trying to find opportunities to generate a better income.
According to Nurfarra, the total income received while working as a teacher's assistant before was only around RM300 per month. Following that, the girl challenged herself to get out of her comfort zone to become better by working part-time as a Grab driver. The support from her father also fueled the spirit and motivation for the 28-year-old girl to continue to create success in her chosen part-time career. That's where Nurfarra's journey began by getting her license and completing the related matters, apart from using a rental car at first.
At the same time, Nurfarra also has to be good at managing time between studying and working since Nurfarra is also a student who is currently studying for a Master's degree. However, it is not a burden, in fact, Nurfarra says that Grab provides a major advantage in determining a schedule that suits the individual's lifestyle, while also allowing her to manage working hours flexibly. She even admitted that Grab has helped increase her main income to the point where she can now own her own car.
"Grab is a very flexible job. So, I can do Grab in the morning and then go to class in the evening.
"From there, I also see that Grab can be an attractive option for those who want to increase their income with a flexible work schedule."
"For students, Grab is also a very good opportunity because we manage to work and study at the same time", said Nurfarra Aiza in a short chat session with us.
Also shared were several other success stories of Johor Grab Partners such as Ahmad Farish Bin Abdul Halib who moved from his job in the manufacturing sector to seek new challenges by becoming a Grab driver-partner since 2017. Meanwhile, Hua Mui Restaurant has returned to their ‘signatures’ restaurant program and recognized GrabFood as a platform that supports their growth.
Likewise, Nasi Ayam Resepi Abah Original Ipoh which is said to have contributed to an increase in their monthly sales of more than 80% from November 2023 to January 2024. Exploring the beauty of Nasi Ayam Resepi Abah Original Ipoh starting the journey with Grab is exciting. Basically, Nasi Ayam Resepi Abah Original Ipoh has become a famous destination for delicious Malay-style chicken rice.
Through a commitment to quality and good customer relationships, this shop has grown rapidly, and positive feedback has also helped strengthen their business. Moving forward, Nasi Ayam Resepi Abah Original Ipoh has also intensified its influence in marketing campaigns which has also significantly accelerated its growth.
This has contributed to their monthly sales increasing by more than 80% from November 2023 to January 2024. The success story of Abah Original Ipoh Chicken Rice reflects dedication and adaptability, making it a standout Grab Partner.
Best Travel Experience
The country’s increasingly robust tourism industry recovery has led to an increase in demand for online services through Grab. From food ordering to travel, it offers convenience at every step.
Grab shared statistics showing that 65 percent of foreign tourists use their app when traveling to Malaysia, thus proving the important role of the Grab platform in enhancing their holiday experience. Malaysia is also a popular tourist destination, ranking third in Southeast Asia after Singapore and Thailand, with 25% of tourists visiting Malaysia in the past 12 months to attend major entertainment events.
Seeing this development, Grab has introduced the Grab Tourist Pack, which offers instant savings on travel and food in seven countries including Malaysia. Through it, they only need to pay RM3.50 to enjoy savings of up to RM65 on food delivery, mart and travel. This initiative will not only facilitate tourists, but also increase business sales in the country.
Through continued partnerships and collaborations with the local community, Grab Malaysia is excited to drive progress in Johor. With technology that makes everyday life easier, this platform can also create real economic impact, supporting Johor as a hub for innovation, tourism, and opportunity.