Haier is celebrating its 40th anniversary this year. In celebration of its anniversary, Haier Malaysia is targeting 75 physical stores nationwide. This is an increase from the current 55 stores. At a launch event for the Southeast Asia region this morning, Haier said they are now the number one brand for air conditioners in Malaysia.
Haier Malaysia also managed to achieve its target of increasing sales by 40% in 2024. All of their products also recorded increases. Air conditioners increased by 47%, televisions increased by 38%, washing machines increased by 37% and refrigerators increased by 35% compared to 2023.
In this regard, Haier Malaysia is also targeting to record a consistent profit of 30% and a market share of more than 30% by 2029.
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BUSINESS & MONEY