Every influencer and content producer has their own style to attract the attention of the audience. Once the best formula is found, it will rarely be changed because they know this is the content that resonates best with their audience. But today Instagram introduced the Trial Reels feature which gives users room to experiment.
Trial Reels content will not be shown to users who have already joined the account. Instead it is shown to other users who may have never seen the resulting content before. After 24 hours, statistics on views, Likes, comments and shares will be provided to see whether this different content is getting attention or not.
Users can then choose to share these Reels with users who follow the account. Due to this feature, Instagram encourages account owners to try something new first without the risk of being disliked by existing followers.