Creative Artists Agency (CAA) is a leading talent agency that represents Tom Hanks, Zendaya, Steven Spielberg, Son Heung Min and Cole Palmer. To ensure that their clients’ images are not used indiscriminately, CAA has announced a partnership with YouTube.
Through this partnership, YouTube will ensure that if CAA clients’ images are used to produce fake videos generated by unauthorized artificial intelligence (AI), they will be removed immediately. Since the launch of various generative AI, the problem of misuse of celebrity and athlete images has increased, especially for fraudulent purposes.
YouTube has developed a new system to detect misuse of popular actors, singers and athletes, similar to the existing ContentID system. This new system will be activated in early 2025 in a pilot phase.